With Adam leading the charge, Puragain’s message spread fast so fast that we successfully scaled ad spend account-wide by 600% per month. The campaign didn’t just make a splash; it flooded the market with brand awareness, proving that when you ditch the outdated methods, the results pour in.
Creative Strategy, Production, and Post Production, Full funnel content for Meta, TikTok, YouTube, and CTV.
In a sea of water purification options, Puragain needed to make waves by standing out from competitors and convincing homeowners that the traditional way of softening and purifying water was outdated and it was time for something better.
Who doesn't like watching Adam blow up stuff?
Adam Savage was literally thought up in a brainstorm session—a trusted name with our demographic and an ideal match for our vision of dismantling outdated norms. With him leading the charge, we developed bold, attention-grabbing creative that sparked curiosity, earned credibility, and made Puragain Water unforgettable.
Director - Joshua Peters
Account Strategist - Brendan Charles
1st AD - Bryce Allred
Production Supervisor - Brook Holston
Director of Photography - Luke Kalmar
1st AC - Jeremy Wong
Phantom Operator - Matt Rome
Gaffer - Neil Kelly
Key Grip - Ben Little
Sound Mixer - Tony Jensen
Art Director - Annie O’hare
Art Assistant - Riley Bamesberger
Special FX - Matt Heron
Special FX - David Little
Special FX - I J Van Pierre
Still Photograher - Hayden Haight
Locations Manager - Matthew Riutta
Location Assistant - Anthony Cianciolo
Site Rep - Rob Skinner
Medic - Venecia Jacobs
Production Assistant - Lucas Padilla
Production Assistant - Colter McShane
Production Assistant - Hunter McNair
Caterer - Justin Ford
Water Truck - Michael Cedoline
Adam Savage - Self